Skipass Travel: redesigning a ski pass website

A redesigned bilingual site where skiers pick a resort, order a keycard and buy a pass without queuing at the ticket office.

Website redesign
Ski resort map
Bilingual SL/EN
Structured data
SEO

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Redesigned Skipass Travel website — ski passes for Austria and Italy

Live website: www.skipasstravel.si/sl
Launched: 2026
Scope: Buying in four steps · Nine ski resorts on a map · Guided choice · Prices and groups · Two languages · Structured data

Related service: Website development

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Challenge

Skipass Travel from Kranjska Gora has been selling discounted ski passes for nearby resorts in Austria and Italy for more than 25 years. The old site was built around news posts and seasonal price lists, so visitors struggled to see how to get a pass and which resort suited them.

Buying involves a personal keycard, a separate online shop and two branches. That process had to be clear from the first screen, including on phones, because many skiers decide just before they set off.

Goal: Let a skier choose a resort, understand how buying works and order a keycard within minutes, without calling a branch.

Solution

The home page answers the main question straight away with two routes: “Order a keycard” and “How do I buy passes?”. Buying is explained in four numbered steps, from ordering the keycard to going straight to the lift and skipping the ticket office.

Ski resorts get their own overview with a country filter, a card or map view and a price page for each resort. Visitors who are not sure where to go can use the guided “Help me choose” option.

The site is in Slovenian and English. Price lists, groups and schools, equipment rental, e-bikes, car rental and the hotel each have their own page, and both branches show their address, phone number and opening hours on every page.

What the redesigned site includes

Buying in four steps
Ordering the keycard, delivery or pick-up, buying in the online shop and heading straight to the lift — all explained in one place.
Nine ski resorts on a map
Austria and Italy with a country filter, a card or map view and prices for each resort.
Guided choice
“Help me choose” takes visitors who don’t yet know where to go to a suitable resort.
Prices and groups
Multi-day and season passes, school ski days, and school and organised groups, each on its own page.
Two languages
Slovenian and English with hreflang tags, since buyers include holidaymakers staying in Kranjska Gora.
Structured data
The business is described as a travel agency with branches, opening hours and ski resorts, so Google and AI search tools understand it correctly.

Result

From the first screen, visitors can see what Skipass Travel offers and how to buy a pass. They choose a resort on the map or through the guided choice and order a keycard from the same page.

The old site, full of news posts and seasonal buttons, has been replaced by a structure that follows the buying process: choose a resort, get a keycard, buy in the online shop, go to the lift.

9ski resorts in Austria and Italy
4steps to a pass
2languages

The old Skipass Travel website before the redesign — **Before** news posts and seasonal price lists first

Frequently asked questions

More questions and the contact form on the enquiry page.

What is Skipass Travel?

Skipass Travel d.o.o. is a company from Kranjska Gora that sells discounted ski passes for nearby resorts in Austria and Italy and offers equipment rental, e-bikes and car rental.

What did GE-KO do in the redesign?

A new site structure and design, an explanation of buying in four steps, a ski resort overview with a map and filter, a guided resort choice, Slovenian and English versions and structured data. Website redesign

Can passes be bought on the site itself?

No. Day passes are bought in the separate Skipass Travel online shop and loaded onto a personal keycard. The site guides visitors to the shop and explains every step.