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GEO and AEO optimisation
AI search systems do not need a magic file. They need a website they can discover, understand and trust. At GE-KO, we first fix the SEO foundation, then improve content, company entities, evidence and technical accessibility for modern search.
Foundation
If Google or another search engine cannot properly crawl, index and connect your pages, an extra layer of “AI optimisation” will not solve the underlying problem. We first address technical accessibility, indexing, internal links, canonicals, redirects and performance.
People and AI systems both need clear answers. Service pages and articles should quickly explain what you offer, who it is for, how it works, the expected price range where appropriate and what the reader can do next.
Clear company information, references, project examples, authorship, publicly verifiable details and consistent brand information help search systems understand who is behind the content.
Verified at the source
Google has clarified that llms.txt is not required for Google Search and does not, by itself, have a positive or negative effect on rankings or visibility. It may still be useful for other systems, which is why we do not treat it as an SEO shortcut.
Google does not require special AI markup for its generative search features. We use structured data to describe real information about a website and business more clearly — not as a shortcut into AI results.
A well-written FAQ can answer a visitor's question quickly. Google no longer displays FAQ rich results, so FAQ schema is not something we build an SEO strategy around.
Google Search Console now includes reporting for generative search. Where data is available, we can monitor impressions, pages, countries, devices and changes over time.
Source: Google Search documentation: AI features and your website, AI optimisation guide, Generative AI performance reports, Documentation updates
What the review covers
GEO/AEO is not a separate package of random “AI tricks” for us. It is an extension of sound SEO into the way modern search systems summarise, connect and surface information.
alt textNo myths
GEO and AEO introduced a lot of new terminology. It is therefore important to separate useful work from marketing promises.
llms.txt as a guarantee of Google AI visibilityWe can improve technical accessibility, clarity, content quality and evidence. No external provider can guarantee the final source selection or display decisions of an individual search system.
Measurement
Clicks, impressions, CTR, pages and search queries from Search Console.
Where the report is available, we monitor URL impressions in Google's generative experiences and how they change over time.
Analytics can identify visits from sources such as ChatGPT where a referrer is available.
The final goal is not visibility on its own, but qualified enquiries, calls, submitted forms or another agreed business action.
First we establish whether you have a problem at all. If your site is technically sound, we tell you so and stop there.
Free
Five technical checks, answer within one working day.
+ VAT€290
A full report with actions, plus a re-check after 40 days.
+ VATfrom €390
We carry out the actions from the analysis for you.
Prices apply to a typical brochure or business website. For larger sites and online stores we prepare a tailored quote.
AI answers change from month to month. For €29 + VAT per month we track Google's report on impressions in AI answers (Search Console), crawler access and test queries, and tell you what has changed. It is an add-on to the maintenance package (€35 + VAT/month) — €64 + VAT per month in total.
More questions and the contact form on the enquiry page.
Not directly. Google has clarified that llms.txt is not required for Google Search and has no positive or negative effect on Search rankings or visibility. The file may still be useful for other systems, but we do not treat it as a Google SEO signal.
No. Google does not require special “AI schema” for its generative search features. Structured data remains useful when it accurately describes visible information such as an organisation, article, product or local business.
FAQ content can be very useful for visitors and for structuring clear answers. Google no longer shows FAQ rich results, so adding FAQ schema by itself is not a strategy for better visibility.
Google Search Console includes reporting for generative results. Where a domain has data, we can review impressions, pages, countries, devices and trends over time and compare them with normal organic performance. Step-by-step guide
No. No external provider can guarantee which source an AI system will choose for a specific answer. We can improve technical accessibility, clarity, references and other evidence that makes a website easier to understand and verify.
If you already have a website, you do not need to start with a large project. First, check the technical condition, SEO foundation and AI readiness. We can then decide which changes have the most value for your specific case.
We reply within one working day
Mon–Fri, 8:00–16:00 (Slovenian time), Jesenice, SloveniaSlovenščina