How much does an online store cost?

A few years ago an online store meant expensive custom development: months of work, your own server and constant maintenance. Today we build stores on Shopify, the platform powering millions of stores worldwide — hosting, security, updates and technical operation are part of the platform, and you only pay for the setup and adaptation to your offer.

This significantly lowers the initial investment and the risk: instead of unpredictable development you get a proven system, adapted to your brand, with online payments and shipping, ready to sell in a few weeks.

How much does a Shopify store cost?

Add the platform subscription paid directly to Shopify: the Basic plan costs from €19/month billed annually (€27/month if billed monthly), and online card fees through Shopify Payments start at 1.6% + €0.25 per transaction (source: Shopify pricing, checked 26 Sep 2026; prices may change). All prices are indicative and exclude VAT — for an exact quote we need a short conversation about your offer.

• Shopify START: from €1,490 + VAT — setup, professional theme customised to your brand, import of up to 50 products from structured data (Excel/CSV), payments, taxes and shipping, basic SEO and 2 hours of training.
• Shopify CUSTOM: from €2,990 + VAT — in-depth design work or a custom theme, migration from an existing store, larger product import, multiple languages and integrations.
• Monthly store rental: from €129/month (24-month term) — includes store setup and design customisation, ongoing technical support and minor monthly changes. The Shopify subscription is paid to the platform separately. After 24 months the rental ends and the store remains yours.

What affects the price of an online store?

• The number of products, categories and variants (sizes, colours …) and how organised your product data is.
• The scope of design customisation — from colours and typography to custom sections.
• Migration of products, customers and orders from an existing store.
• Multiple languages and selling to foreign markets.
• Integrations with external systems and apps (shipping providers, stock, accounting).
• Content preparation — product descriptions, photography, legal pages.

What has the biggest impact on ecommerce development cost?

Because customers also visit an online store on their phone, the whole purchase path — from product to payment — has to work flawlessly on a small screen too. Beyond that, the following areas have the biggest impact on cost.

• Catalogue

  The number of products, variants, attributes, categories and the way product data is imported.

• Payments

  Cards, bank transfer, cash on delivery and other payment methods the store actually needs.

• Shipping

  Shipping rules, free-shipping thresholds, carriers and pickup locations.

• ERP and other integrations

  Synchronisation of stock, prices, orders, invoices or customer data with external systems.

• Migration

  Moving products, customers and content while preserving important existing URLs.

• SEO

  Canonicals, product URLs, categories, indexation, structured product data and properly mapped redirects.

• Languages and markets

  Additional languages, currencies, tax rules and content localisation increase the scope of the project.

Why Shopify pays off in the long run

With a custom store, the initial price is always followed by server costs, security updates and a developer for every fix. With Shopify all of that is covered by the platform subscription — no surprises and no outages during shopping peaks. You manage products, promotions and orders yourself in a simple interface, without a programmer.

Optimised product pages, good performance and a flawless mobile experience are standard with Shopify themes — they improve the user experience and the technical quality of the store, and customers reward that with more completed purchases. Organic rankings depend on a range of different signals.