Insights for a better online presence
Practical answers to the questions clients ask us most often. No jargon, based on real projects.
- Articles
- 17
- Total reading time
- 117 min
Google AI visibility: official data, not third-party scores — and what you don’t need
Third-party tools each measure “AI visibility” in their own way. Here’s what is official Google data, what the report doesn’t tell you, and why you need neither llms.txt nor a special AI schema to appear in Google’s AI features.
SEO, GEO and AEO: what is the difference and what does a business actually need?
Three terms, one foundation. What actually sits behind SEO, AEO and GEO, what Google and ChatGPT really require, and in which order to act.
Website redesign without losing SEO: a 2026 checklist
A redesign is not just a new look. Changes to URLs, content or canonicals can change organic visibility too — which is why a redesign needs an SEO migration plan.
What should a good website proposal include?
The total price tells only part of the story. Eight questions a good proposal should answer clearly before you can compare it with another.
How to check whether Google shows you in its AI answers
Search Console now shows how often your site appears in Google's AI Overviews and AI Mode. Where to find the report, what it does and doesn't tell you, why it doesn't measure ChatGPT or Perplexity — and what we saw on two of our own sites.
How to prepare your website for AI search: a 10-point checklist
Ten things that decide whether AI search engines find, understand and cite you — each with the reason and a one-minute check you can do yourself. No tools, no jargon.
What are GEO and AEO? AI search optimisation, explained simply
GEO, AEO, AI optimisation — new acronyms, the same fear: that customers who ask ChatGPT will never find you. Here is what they mean, what is genuinely new and what is just SEO with a new name.
How much does a logo cost, and why does the price range from €100 to €1,500?
A logo can cost you €100 or €1,500 — and both can be a fair price. Here is what you are actually paying for, where the differences lie, and how to decide without regretting it later.
When AI says something about your business that simply is not true
More and more businesses are finding that AI tells people things about them that are not accurate — an old price, a discontinued service, the wrong town. Here is where that comes from and what can be done.
Why ChatGPT doesn't know you, even though you rank first on Google
Ranking on Google and being cited by ChatGPT are two different things. Here is how AI search engines reach your site, why there are three kinds of crawlers, and which traps quietly keep you invisible.
Google's speed test and AI search: the two judges that now decide your visibility
Your website is judged every day by two strict examiners you never meet: Google's speed test and AI assistants. What do they look at — and where do sites most often fail?
How much does website maintenance cost, and what does it actually cover?
You paid for the site and launched it — and then what? Here is what maintenance really covers, what it costs and what happens without it.
How to choose a domain for your business: .si or .com, and 7 rules that pay off
Your domain is your address for the next ten years. Seven simple rules so you pick one that works for you rather than against you.
Shopify or WooCommerce: which platform for a small online store?
Both platforms power millions of stores — but for entirely different kinds of merchant. An honest comparison of the costs, the work and the risks.
When is it time to redesign your website? 7 signs not to overlook
A website does not break overnight — it ages quietly. Seven verifiable signs that your site is holding you back instead of working for you.
Why your website brings no enquiries (and how to fix it)
"We have a website but nothing comes from it." The sentence we hear most from new clients — and the six causes hiding behind it.
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